Not to mention - 55-64 year-olds are the most active on tablet devices. There is that possibility that tablet browsers read as desktops, so it’s important to analyze how well tablet devices could fit into your strategy. Tablets fall the lowest at 26.2%, but don’t leave them out completely. The average view rate for desktop is 35.4% compared to 33.2% on phones. Those 24 or older are most likely to watch ads on desktop. While that was certainly the case, it’s desktop that takes the lead in YouTube ad engagement.ĭownload the full 2018 YouTube Data Report to see what else we found.Īudiences are more likely to watch your ads on desktop devices
While taking a look at device data, we expected to see high view rates across smartphones. The report examined view rate and cost per view metrics across demographics, seasonality and device. In the recent 2018 YouTube Data Report from Strike Social, we analyzed a year’s worth of data across 22 industries. We may live in a mobile world, but when it comes to advertising on YouTube, mobile isn’t the only answer.
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